Nike lost $5 billion in a single quarter! Jordan's sales are bucking the trend

Nike INC (NKE.N) warned on Friday it would cut jobs as the world's largest footwear maker ramps up efforts to sell directly to customers through its online and retail channels, Reuters reported. Nike reportedly tried to make up for the loss offline through online sales, which surged 75 per cent during the reporting period but accounted for only 30 per cent of overall revenues as weak sales at most brick-and-mortar stores dragged down results.

According to the Securities Times, Nike is planning to transfer the inventory accumulated during the outbreak to digital channels for promotion. Nike notes that "in Greater China, it has worked." In fy2020, Nike's digital business grew 49% year-on-year, with double-digit growth in all regions. In the fourth quarter of fiscal 2020, digital revenue grew 79% year over year, accounting for about 30% of total revenue

Matt Friend, Nike's executive vice President and chief financial officer, said, "The accelerated development of digital technology is not only a reflection of the short-term challenges facing physical retail,Wholesale Cheap Jordans but also a sign of a strategic shift in future new markets." The company had earlier set a target of 30% digital sales by fiscal year 2023.

According to the NBA, while Nike sales have been noticeably affected by the outbreak, sales of the Jordan brand have bucked the trend, thanks to Jordan's documentary "The Last Dance."

Qiaodan's sales are expected to grow by more than 50 percent in fiscal year 2020, bringing in nearly $1 billion in revenue, with women playing an important role. In the past year, The Jordan brand's wholesale sales reached $3.6 billion and retail sales reached $7 billion. And that doesn't include Jordan brand sales in the secondary market.

Air Jordan generation 1 through 3 sneakers

Each generation of Air Jordans has its own special fan base.

The AJ Air Jordan 1 retail version was launched in September 1985. Now in its 34th year as the world's greatest signature shoe collection, the Air Jordan Brand has produced 34 pairs of signature shoes. You must be familiar with the most famous and classic AJ1, AJ4, AJ5, AJ6, AJ11, and AJ13, but can you recognize all the other AJ shoes?
Air Jordan 1

Nike's first basketball shoe named after Jordan ushered in an era. The Air Jordan 1 is inspired by the Air Force 1, which was popular in that year. At the same time, it reduces the thickness of the midsole, reduces the weight and increases the sense of sticking to the ground. The most classic Logo of the flying wing comes from Peter Moore, then creative director of Nike.Wholesale Cheap Jordans As a revolutionary tennis shoes, Air Jordan 1 has violated the alliance was a hefty fine uniform dress code, and but also makes the Air Jordan 1 this ban hot at that time, were snapped up, and so leave a much-told story, and the Air Jordan 1 "Chicago" Chicago white color is also indispensable to every bull baby, but also opened up Jordan Brand legend.. Meanwhile, Michael Jordan wore the Air Jordan 1 to fame in NBA leagues and international competitions, making his all-star debut and being named rookie of the Year.

Air Jordan 2

The Air Jordan 2 is one of the top 50 shoe styles of all time, and is the most valuable model in the Jordan collection. Designed by Bruce Kilgore, there are two types of medium cylinder and bottom cylinder. The AJ2 was made and designed in Italy, which Bruce says was the only place where injection molding technology for the AJ2 could be done. In addition, AJ 2 is the last AIR JORDAN to use the "Flying wing" LOGO. The AJ 2 original became an ultimate collector's item because of its scarcity and quality. Asking for a new AJ 2 with a box and booklet from the original year would cost an astronomical sum. It was also the only one in the Jordan collection that did not have a black color scheme. It was said that a black Jordan II had been designed and prototype shoes were produced, but they were never produced.

Air Jordan 3

The Air Jordan 3 lowered the upper at Jordan's request, and the AJ3 has too many intoxicating designs: the shoe's body has a decorative crackle element; The middle sole adopts the separate AirSole before and after, and innovatively USES the rear palm visual air cushion,Cheap Air Jordans China which not only has shock absorbability and stability, but also improves the aesthetic feeling. And many of the more iconic and even classic design elements such as the Jumpman Logo still influence current shoe design.

The Air Jordan combat AJ

[aj13, the king of basketball shoes] aj13 has been at the top of shoes fans' hearts all the year round. It's very interesting. Several people who know shoes, whether Chinese or black, like 11 best. I also like 11 very much, but I think it's more about the colors other than basketball. First of all,Cheap Wholesale Jordans this pair of shoes is the first pair of shoes made of patent leather fabric, which is a good combination of sports and fashion. Second, MJ wore it and slammed aliens in half. As for the basketball court, it accompanied Joe to win the fourth championship, and God said it was his favorite pair of shoes.

In general, aj13 has a full score of appearance and excellent combat performance. At that time, the carbon board + full-length sole was indeed the top match, but this one is the same as the car... It can't be less than ten years. According to the current standard, there are many shoes that actually surpass aj13. If you want to have aj13 again and want better combat performance, you can consider the red and black super fly Look for the picture by yourself. I think it's 7 points. It's estimated that it's 10 points in my sister's eyes. If aj13 is still on sale, I have to queue up for limited quantity. I won't buy it at a higher price. Invest this money in a more valuable place.

Jordan 13 Incomparable eternal love From China Cheap

Jordan 13, introduced in 1997. With all indications that the 1997-98 season would be Jordan's last in the NBA, fans were frantically collecting anything to do with the great man. At this time, Nike officially separated the Jordan trademark as an independent brand from Nike and became an independent subsidiary, that is, formed a relatively independent brand. The introduction of the 13th generation is particularly important, the designer took inspiration from the Cheetah, the shape of the sole is like a cheetah's foot, the most noteworthy is located in the upper outside the holographic laser icon, including: a basketball, the number 23,Wholesale Cheap Jordans the flying man logo. This has become a highlight of the 13 generation. Science and technology: The full-palm ZOOM Air still USES a large area of carbon fiber material at the midsole to provide good support and stability. The upper made of leather, synthetic leather and nylon fabric provides better toughness while reducing weight.


Speaking of 13 generations, I have to say uncle's shoe experience. This shoe is a pair of shoes that took Uncle into Jordan's pit, and it is also the second pair of NIKE shoes that Uncle bought. It was 13 years later that Uncle Fell into the AIR JORDAN pit, and has shown no signs of climbing out of it for the past 16 years, leaving only a shrunken wallet. So generation 13 is not only a pair of shoes, but also carries a lot of memories and thoughts. I still remember the excitement and joy when Uncle took over 13 years from his parents in 1999. That pair of 13 low years old uncle wore them until 2004, when ZOOM exploded. In the next few years, Uncle graduated from college and opened a shoe store. There were all kinds of duplicate 13 pieces of delivery in his hand, but he could not bear to wear them and gave them to his friends who were also obsessed with AJ. Up to now, oneself have no a pair of 13, have been longing to receive a pair, but this shoe is too qiao, the domestic market is too disorderly, Ma Yun's home received a few pairs all found the problem returned.


Jordan 13's midsole is a perfect example of a defender's shoe in terms of the density of the foam, the use of the form structure, and the distribution of the air cushion structure. This type of midsole is a favorite of players who can pop and change. The outsole is divided according to the mechanical distribution of feline soles, supplemented by the classical hermitage outsole pattern, which has excellent performance in the aspects of ground grasping, acceleration, starting and direction changing. Of course, Joe 13 also has a few disadvantages, such as poor air permeability and wear resistance.