Nike lost $5 billion in a single quarter! Jordan's sales are bucking the trend

Nike INC (NKE.N) warned on Friday it would cut jobs as the world's largest footwear maker ramps up efforts to sell directly to customers through its online and retail channels, Reuters reported. Nike reportedly tried to make up for the loss offline through online sales, which surged 75 per cent during the reporting period but accounted for only 30 per cent of overall revenues as weak sales at most brick-and-mortar stores dragged down results.

According to the Securities Times, Nike is planning to transfer the inventory accumulated during the outbreak to digital channels for promotion. Nike notes that "in Greater China, it has worked." In fy2020, Nike's digital business grew 49% year-on-year, with double-digit growth in all regions. In the fourth quarter of fiscal 2020, digital revenue grew 79% year over year, accounting for about 30% of total revenue

Matt Friend, Nike's executive vice President and chief financial officer, said, "The accelerated development of digital technology is not only a reflection of the short-term challenges facing physical retail,Wholesale Cheap Jordans but also a sign of a strategic shift in future new markets." The company had earlier set a target of 30% digital sales by fiscal year 2023.

According to the NBA, while Nike sales have been noticeably affected by the outbreak, sales of the Jordan brand have bucked the trend, thanks to Jordan's documentary "The Last Dance."

Qiaodan's sales are expected to grow by more than 50 percent in fiscal year 2020, bringing in nearly $1 billion in revenue, with women playing an important role. In the past year, The Jordan brand's wholesale sales reached $3.6 billion and retail sales reached $7 billion. And that doesn't include Jordan brand sales in the secondary market.

Air Jordan generation 1 through 3 sneakers

Each generation of Air Jordans has its own special fan base.

The AJ Air Jordan 1 retail version was launched in September 1985. Now in its 34th year as the world's greatest signature shoe collection, the Air Jordan Brand has produced 34 pairs of signature shoes. You must be familiar with the most famous and classic AJ1, AJ4, AJ5, AJ6, AJ11, and AJ13, but can you recognize all the other AJ shoes?
Air Jordan 1

Nike's first basketball shoe named after Jordan ushered in an era. The Air Jordan 1 is inspired by the Air Force 1, which was popular in that year. At the same time, it reduces the thickness of the midsole, reduces the weight and increases the sense of sticking to the ground. The most classic Logo of the flying wing comes from Peter Moore, then creative director of Nike.Wholesale Cheap Jordans As a revolutionary tennis shoes, Air Jordan 1 has violated the alliance was a hefty fine uniform dress code, and but also makes the Air Jordan 1 this ban hot at that time, were snapped up, and so leave a much-told story, and the Air Jordan 1 "Chicago" Chicago white color is also indispensable to every bull baby, but also opened up Jordan Brand legend.. Meanwhile, Michael Jordan wore the Air Jordan 1 to fame in NBA leagues and international competitions, making his all-star debut and being named rookie of the Year.

Air Jordan 2

The Air Jordan 2 is one of the top 50 shoe styles of all time, and is the most valuable model in the Jordan collection. Designed by Bruce Kilgore, there are two types of medium cylinder and bottom cylinder. The AJ2 was made and designed in Italy, which Bruce says was the only place where injection molding technology for the AJ2 could be done. In addition, AJ 2 is the last AIR JORDAN to use the "Flying wing" LOGO. The AJ 2 original became an ultimate collector's item because of its scarcity and quality. Asking for a new AJ 2 with a box and booklet from the original year would cost an astronomical sum. It was also the only one in the Jordan collection that did not have a black color scheme. It was said that a black Jordan II had been designed and prototype shoes were produced, but they were never produced.

Air Jordan 3

The Air Jordan 3 lowered the upper at Jordan's request, and the AJ3 has too many intoxicating designs: the shoe's body has a decorative crackle element; The middle sole adopts the separate AirSole before and after, and innovatively USES the rear palm visual air cushion,Cheap Air Jordans China which not only has shock absorbability and stability, but also improves the aesthetic feeling. And many of the more iconic and even classic design elements such as the Jumpman Logo still influence current shoe design.

The Air Jordan combat AJ

[aj13, the king of basketball shoes] aj13 has been at the top of shoes fans' hearts all the year round. It's very interesting. Several people who know shoes, whether Chinese or black, like 11 best. I also like 11 very much, but I think it's more about the colors other than basketball. First of all,Cheap Wholesale Jordans this pair of shoes is the first pair of shoes made of patent leather fabric, which is a good combination of sports and fashion. Second, MJ wore it and slammed aliens in half. As for the basketball court, it accompanied Joe to win the fourth championship, and God said it was his favorite pair of shoes.

In general, aj13 has a full score of appearance and excellent combat performance. At that time, the carbon board + full-length sole was indeed the top match, but this one is the same as the car... It can't be less than ten years. According to the current standard, there are many shoes that actually surpass aj13. If you want to have aj13 again and want better combat performance, you can consider the red and black super fly Look for the picture by yourself. I think it's 7 points. It's estimated that it's 10 points in my sister's eyes. If aj13 is still on sale, I have to queue up for limited quantity. I won't buy it at a higher price. Invest this money in a more valuable place.

Jordan 13 Incomparable eternal love From China Cheap

Jordan 13, introduced in 1997. With all indications that the 1997-98 season would be Jordan's last in the NBA, fans were frantically collecting anything to do with the great man. At this time, Nike officially separated the Jordan trademark as an independent brand from Nike and became an independent subsidiary, that is, formed a relatively independent brand. The introduction of the 13th generation is particularly important, the designer took inspiration from the Cheetah, the shape of the sole is like a cheetah's foot, the most noteworthy is located in the upper outside the holographic laser icon, including: a basketball, the number 23,Wholesale Cheap Jordans the flying man logo. This has become a highlight of the 13 generation. Science and technology: The full-palm ZOOM Air still USES a large area of carbon fiber material at the midsole to provide good support and stability. The upper made of leather, synthetic leather and nylon fabric provides better toughness while reducing weight.


Speaking of 13 generations, I have to say uncle's shoe experience. This shoe is a pair of shoes that took Uncle into Jordan's pit, and it is also the second pair of NIKE shoes that Uncle bought. It was 13 years later that Uncle Fell into the AIR JORDAN pit, and has shown no signs of climbing out of it for the past 16 years, leaving only a shrunken wallet. So generation 13 is not only a pair of shoes, but also carries a lot of memories and thoughts. I still remember the excitement and joy when Uncle took over 13 years from his parents in 1999. That pair of 13 low years old uncle wore them until 2004, when ZOOM exploded. In the next few years, Uncle graduated from college and opened a shoe store. There were all kinds of duplicate 13 pieces of delivery in his hand, but he could not bear to wear them and gave them to his friends who were also obsessed with AJ. Up to now, oneself have no a pair of 13, have been longing to receive a pair, but this shoe is too qiao, the domestic market is too disorderly, Ma Yun's home received a few pairs all found the problem returned.


Jordan 13's midsole is a perfect example of a defender's shoe in terms of the density of the foam, the use of the form structure, and the distribution of the air cushion structure. This type of midsole is a favorite of players who can pop and change. The outsole is divided according to the mechanical distribution of feline soles, supplemented by the classical hermitage outsole pattern, which has excellent performance in the aspects of ground grasping, acceleration, starting and direction changing. Of course, Joe 13 also has a few disadvantages, such as poor air permeability and wear resistance.

Westbrook boots new color! Jordan Why Not Zer0.2 SE "The Brodies" on sale

1. Jordan Why Not Zer0.2 SE “The Brodies”

Release date: October 15, 2019
Recently, we have exposed the real shot of Jordan Why Not Zer0.2 SE “The Brodies”. The picture shows that the shoes are white overall, with the graffiti-style “WHY NOT” and question mark pattern. With 3M reflective material support piece, I feel that this value is still very good, it is expected to be released on October 15.
2. Nike Joyride Flyknit x OBJ
Release date: September 27, 2019

Offer price: $ 200
NFL star Odell Beckham Jr. and Nike have created a new co-branded shoe, the Nike Joyride Flyknit, which has a black, gray and green color. The upper is designed with Flyknit woven socks,Wholesale Cheap Jordans the midsole uses joyride cushioning technology, and the multicolored cushioning particles can be seen through the outsole. The highlight is the logo of the OBJ and the sole on the transparent strap across the upper. It is expected to be released on September 27, and OBJ is also a black and red color.
3. NIKE AIR MAX 97 “SNAKESKIN”
Item No.: CT1549-001
Selling price: $160

Nike Air max 97 recently exposed the new color of "SNAKESKIN", which still maintains a retro look. The upper of the shoe is made of snakeskin texture, with white and black, vintage and stylish. It is reported that these shoes will be available for sale at a price of $160, and friends who like it can pay attention.
4. Ben-G x Nike SB Dunk Low
Release date: September 28, 2019
Offer price: $100 USD
Amsterdam skateboarding shop Ben-G teamed up with Nike to create a new Nike SB Dunk Low co-branded shoe.Cheap Nike Air Max 270 The overall color of this shoe is white with green details, the swoosh logo on the side is replaced by a printing process, and Ben-G is embroidered on the heel to show the joint status. It is expected to be released on September 28th, and friends who like it should not miss it.

Is the 900 LBJ16 worth buying? Why is Lillard 6 so much better?

Going to the weekly Q&A session to see what questions the friends have raised this week.
ID: Bo tooth
Q: Can James 16low 80kg be stepped on? Is the price around 900 worth buying?
Which aspect is not so good? ?
This question, first of all, because WEN fat is replying to the first question in the background, it is not worth buying. So this question can also be understood as: 900 to buy LBJ16 value.
Although the performance of LBJ15,16 has made great progress in terms of performance, 900 has been more conscience. But we still feel that it is not worth it.
First of all, LBJ16 has several hard injuries: the top of the vamp, the deviation of the package, the non-foot
Second, and most importantly, its limitations are too high. Zoom Max is really unable to step on it.Wholesale Cheap Jordans At first we felt that at least 80KG could control this air cushion, but after a period of time, this weight of friends could not be completely Experience the ultimate cushioning and foot feel brought by zoom max. If you want to really experience zoom max, maybe 100KG is the best choice.
So, if you are confident enough about your explosive power, or like the fruit teacher, simply like James, James's shoes will buy. Otherwise, we feel that there are too many good shoes available at the price of 900 yuan. There is no need to choose LBJ16.
ID: KJ lies lie
Q: Is Lillard’s sneakers a big blow because of the previous five generations?
After giving everyone a good night of Lillard 6 a few days ago, it seems that many small partners are favoring it. But in all fairness, Lillard seems to be not so ugly in previous generations.
I am deeply impressed by Lillard 4, really handsome, especially the joint model of the pair and bape, really handsome. But Lillard 4's foot feel is really bad.
On the contrary, the Lillard series of the most acclaimed 2 generations and 3 generations, the shape is a bit moderate...
Therefore, rather than saying that the Lillard series is too poor, it is better to say that the performance of the high value is generally good, and the good value of the performance is worse. And Lillard 6 seems to be able to combine the value and performance. Just look forward to it!
ID: New life
Q: Well, there are no shoes below 400g, which are especially suitable for the center. I hate sinking shoes now. Thank you
I am sorry that this is not true.
The center position of the shoes has always been positioned as "low value", "heavy", or if the center does not sell shoes.
Like the Air force max we recommended this year, and Howard 3, which has been recommended all the time,Cheap Nike Air Max are all above 400G.
If you want to pursue a little lighter, refer to the NBA inside players often wear, hyperdunk series and soldiers series you can consider, although they are not below 400G.
ID: FIRE-MAN
Q: Li Ning Wade's Road 7pe version of the city has recently produced a lot of Wade's face value online color, from October to November will also list some Sao color. The difference between the visual pe version and the normal version is that the nut insole has been replaced. It is said that Li Ningyun’s configuration has been re-trained. Is it true? The pe version is 200 more expensive than the regular version (the South Coast/Black VICE listed before is expensive. 200, insole has no difference), the cheapest on TB is basically 550-600, can you start in the near future?
This problem, first, according to the reaction of the small partner who bought the PE version, the clouds of the shoes are indeed soft, and there are also nut insoles.
Second, if it is only because of color matching and nut insoles, it is expensive 200 pieces... I personally feel that it is not worth it. After all, the double-density midsole of the 6th elite is almost the same price.
Third, this price, if you really like this pair of shoes or a pair of color, like to buy, fruit flower 1700 buy LBJ16low, Wen fat did not say worthless, it is difficult to buy I am happy. But if you just use these shoes as your alternative, big brother, do you have to buy a few pounds of ribs for this money?
ID: Sunshine
Q: Wenge fruit, I want to ask, is the boost midsole slowly weakening with wearing? If you don't wear it, will it not be weak? Thank you
There was a statistic before, boost this midsole before you put these shoes on, the boost is almost not attenuated. Because boost needs to wear more than 100 kilometers, it will be attenuated. Cheap Nike Air Max 270 So don't worry about this problem.
Boost contrast bounce, Li Ningyun these midsole advantages, good foot feel, feedback, and most importantly, durability hangs other material midsole. Its attenuation begins to decay after a very high number of kilometers.
Then if you don't wear it, it won't decay, but if you buy a shoe, don't you wear it, isn't it a waste?

"This is the slam dunk" on the foot shoes inventory, you can also learn to wear while watching the shoes

It’s time to check out the weekly shoes in “This is the Slam Dunk” every week. Today, let’s take a look at what shoes the coaches are all on. Please keep an eye on us and let you know the latest information.
1. Bai Jingting Air Jordan 6 Black Infrared Black Red
As the big toe of the entertainment circle, Bai Jingting's program is on the Air Jordan 6 black and red color. This pair of shoes is the super classic Air Jordan original shoes that returned in 2019.Wholesale Cheap Jordans The classic black and red color scheme captures the hearts of many people. Such a pair of versatile shoes, coupled with the matching of Bai Jingting, can be said to be quite handsome, and friends can learn.
2. Sun Yue Travis Scott x Air Jordan 1 Barb / Nike Zoom Kobe 1 Think 16

Sun Yue's two pairs of shoes in this episode, one of which is the most popular Travis Scott x Air Jordan 1 barb this year, do not have to introduce too much, I believe everyone is familiar with these shoes. The title of Sun Yue’s toe is really well deserved. He also replaced the shoelace with a pink one with a pink sweater. Don’t say that this match is really handsome.
The other pair of shoes is the color of the white purple lake people at the Lakers home of the Nike Zoom Kobe 1 Think 16. The white upper, the purple toe and the collar are complemented by yellow for details. This is the precious PE color of the KOBE lore. The unique sneakers, echoed with purple VLONE short sleeves, this dress style, I feel like I am going to become his powder.
3. Nick Young Adidas Yeezy 700 Utility Black / Vans Authentic Supreme Checker Logo
Similarly, Nick Yang’s two pairs of shoes on this foot attracted my attention. The first pair is Adidas Yeezy Boost 700 Utility Black Black Warrior, a versatile pure black upper with a simple atmosphere and a vintage elegance.Cheap Nike Air Max It is also a pair of trendy shoes that combine comfort and value as a daily wear shoe. The money is also quite good. Now Grandpa is constantly selling various color combinations of yeezy. It is really almost a double-handed person. It is said that Nick Young is also a loyal Yeezy fan.
Another pair of Nick Young's last foot is the Vans Authentic Checker Logo, which is a joint name with the supreme. Compared with Yeezy, this pair is a very rare joint shoe. The classic vans shoes with white stockings are full of fashion and have to be said to be fashionable.
4. Wang Shipeng Under Armour UA Curry 6 International Boulervard
Wang Shipeng's shoes are Under Armour UA Curry 6 International Boulervard. These shoes are inspired by the international avenue of Auckland. The color scheme is integrated with street art elements. Cheap Nike Air Max 270 The overall color is navy blue and decorated with fluorescent yellow. This is Curry's sixth personal signature shoe, a pair of shoes that are both comfortable and worthy.